We’re thrilled to announce our collaboration with Alitex at the RHS Chelsea Flower Show 2025. Together, we’re bringing the charm of an English cottage‑garden greenhouse to life, blending heritage, sustainability, and, of course, fragrance!

Alitex, the renowned greenhouse manufacturer, will debut its innovative new greenhouse base, The Wainscot. Designed for versatility and quick installation, the Wainscot base will support a stunning display of Alitex greenhouses, including the National Trust Mottisfont, all set within a picturesque, storybook garden filled with plants from Alitex’s headquarters and Form Nursery.

The stand will be a sensory journey, showcasing the connection between scent, nature, and memory. At C. Atherley, we’re excited to be invited to add to this experience, filling the greenhouse with the scent of our geranium‑fragranced oils and showcasing our new Pellymania collection, which includes a candle, hand cream, and textile products. It will also house many of Cath’s personal artefacts from her greenhouse, including her pot collection.

The stand will also feature a selection of pelargoniums from Fibrex Nurseries, including varieties such as Candy Dancer, Odoratisimum, and Hirtum, each chosen to bring the garden to life with vibrant colour and a heady, nostalgic fragrance.

A note from Cath:
“We’re delighted to collaborate with Alitex and Fibrex Nurseries to create an immersive experience that celebrates the magic of scent and pelargoniums. Our new products are inspired by the distinctive P. Mabel Grey variety, and we couldn’t think of a better way to launch them than alongside these beautiful greenhouses.”

The Alitex stand will also feature exciting partnerships, including a sustainable dipping tank from Arthur Jacks, stone pathways from Westminster Stone, and the classic Alitex × Claverton cloches that will help complete the quintessential English‑garden look.

Join us at MA336 for a celebration of British heritage, the joy of gardening, and the transformative power of scent.

We can’t wait to share this experience with you!